We specialize in overall pain management including neck and shoulder pain, low back pain, knee pain, sprained ankle, and migraine headache. We also specialize in Women’s health, PMS, PCOS, infertility, menopause, hot flashes, fatigue, digestive disorders & irritable bowel syndrome, depression, and insomnia. We also offer cosmetic acupuncture for facial rejuvenation using micro-needling, which delivers excellent results for your beauty and anti-aging.
Our goal is to improve your health by getting to the root cause of your illness. Acupuncture and herbal medicine treatments help strengthen you in body, mind, and spirit. We treat a wide variety of physical and emotional issues and those who want to achieve and maintain a greater level of overall health, vitality, and well-being.
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Choice Acupuncture Natural Integrated Approach Focuses on Preventing, Restoring, And Optimizing Your Health.
SERVICES

TRADITIONAL ACUPUNCTURE
Relive pain and Improve daily activities and body function
Acupuncture involves the insertion of very thin needles inserted to skin at meridian points on your body. A key component of traditional Asian medicine, acupuncture is most commonly used to treat acute or chronic pain like a headaches and migraine, arthritis pain, other joint pain and balancing the flow of energy. Acupuncture treatment is combination with herbal medicine, cupping, moxibustion. Increasingly, it is being used for overall wellness, including stress management, sleep disorder and anti-aging.

CUPPING
Cupping therapy is conventional treatments of traditional Asian medicine methods involves creating a vacuum by a small glass jar, plastic or silicone suction cups. Applying suction through small cups to which dispels stagnation and increase qi and blood circulation to the site.
Cupping therapy recommended as a complementary treatment modality for chronic medical conditions, especially pain, persistent tension/congestion such as neck and back pain, anxiety, arthritis, cough, asthma, fibromyalgia, myofascial release and lymph drainage. It also uses vacuum to draw out detox the body. After cupping, it can occur bruises, cupping marks, mild soreness, burns at the local area. Generally, it will disappear several days later.

AURICULAR ACUPUNCTRE / EAR SEEDS
Auricular acupuncture therapy treats and prevents diseases by stimulating certain points on the auricle with seeds or needles.
It stimulated for a longer period of time by using ear seeds. Auricular seeds may be left on the ear for a few days.
Ear acupuncture used to treat both acute and chronic pain. It also can treat for Infertility, drug addiction, weight loss, migraine headache and stop smoking.

ACUPRESSURE
Acupressure is an ancient Chinese method that involves placing pressure on an area of your body, using fingers or another device, to make you feel better. It is similar to acupuncture.

HERBAL MEDICINE
An herb is a plant or plant part used for its scent, flavor, or therapeutic properties. Herbal medicines are one type of dietary supplement.

COSMETIC ACUPUNCTURE
Facial rejuvenation acupuncture is a holistic approach to aging process, rejuvenate the skin. Benefits of this treatment is healthy, vibrant younger looking and self-confidence appearance.
Reducing wrinkles, fine lines, dark circle under the eyes, sinus congestion, headaches and bell’s palsy.
Increasing blood flow, collagen reduction, tightened pores, smooth skin tone also promote lymphatic circulation.

TUINA
The name comes from two of the actions: tui means “to push” and na means “to lift and squeeze.” Other strokes include shaking and tapotement. The practitioner can then use range of motion, traction with the stimulation of acupressure of points. These techniques are claimed to aid in the treatment of both acute and chronic musculoskeletal conditions, as well as many non-musculoskeletal conditions. Address specific patterns of disharmony to therapeutic deep tissue massage.
ABOUT US
Dr. Yunhee Choi Friend is a licensed acupuncturist and herbalist by the state of California Acupuncture Board and Certified Diplomat of Oriental Medicine through the NCCAOM(National Certification Commission of Acupuncture and Oriental Medicine) since 2001.
She holds a doctoral degree in Oriental Medicine from American Liberty University in California and focused her research on infertility in the view of Acupuncture and Oriental Medicine. She obtained a master of Acupuncture and Oriental Medicine at the Dongguk University, Los Angeles, CA. She received her Clean Needle Technique Certificate from the (CCAOM) Council of Colleges of Acupuncture and Oriental Medicine in 2001. She had mastered training in QiGong in 1998 in China. She has been an extensive clinical experience in treating pain conditions, women’s health, PMS, infertility, digestive problems and stress related disorders among other conditions.
According to Oriental medicine philosophy, the health of our body, mind, and spirit are inseparable. However, the body contains two opposing forces: Yin and Yang. When these forces are in balance, the body is healthy. Energy (Qi) flows like rivers along pathways or meridians throughout the body. This constant flow of energy keeps the Yin and Yan balanced. However, the flow of energy can sometimes be blocked, like water getting stuck behind a dam. A disruption in the flow of energy can lead to illness. From a western perspective, acupuncture likely works by stimulating the central nervous system (the brain and spinal cord) to release chemicals called neurotransmitters and hormones.
Eastern view of health is a manifestation of harmony that flows between body, mind, spirit. When the body is internally balanced and in harmony with the external environment, energy flows smoothly throughout to nourish all organs and strength inner body. Acupuncture stimulates the body’s natural healing ability to maintain health and prevention and optimize your health, well-being and anti-aging.
Natural holistic approach to heal your physical pain, improve your body function and daily activities.
CHOICE ACUPUNCTURE & HERBAL MEDICINE
TREATMENTS
Natural holistic approach to heal your physical pain, improve your body function and daily activities.
Relive pain naturally, Improve body function and daily activities.
Most people experience significant pain, whether from injury, illness, or an unknown cause. Pain is a signal, an alarm that goes off when your body is trying to tell you that something is wrong and out balance.
Relief of pain is the biggest reason people seek acupuncture treatment. Acupuncture treatment is safe, effective, natural and drug-free way for treating acute and chronic pain. It can help relieve the symptoms associated with arthritis, carpal tunnel, back pain, neck and shoulder pain, and fibromyalgia and sports injuries. It helps by re-establishing the healthy flow of energy and blood to the affected area thus reducing inflammation and soreness, while helping the body to repair itself.
We regularly treat following:
- Headaches & migraine headaches
- TMJ and Bell’s palsy
- Neck and Back Pain
- Elbow pain
- Knee and ankle pain
- Abdominal pain (indigestion, gas, bloating, constipation)
- Accidental injuries (auto, work, or other)
- Arthritis and Osteoarthritis
- Carpal Tunnel syndrome
- Lyme disease
- Fibromyalgia
- Musculoskeletal pain
- PMS and menopause
- Tendonitis
- Sports-related injuries
- Auto injuries
Infertility is a condition of the reproductive system that impairs the conception of baby. The diagnosis of infertility is usually given to couples who have been attempting to conceive for at least 1 year without success. Conception and pregnancy are complicated processes that depend upon many factors;
the production of healthy sperm by the man
healthy eggs produced by the woman
unblocked fallopian tubes that allow the sperm to reach the egg
the sperm’s ability to fertilize the egg when they meet
the ability of the fertilized egg (embryo) to become implanted in the woman’s uterus
sufficient embryo quality.
for the pregnancy to continue to full term, the embryo must be healthy and the woman’s hormonal environment adequate for its development. When just one of these factors is impaired, infertility can result.
How Acupuncture and Herbal Medicine Can Enhance Fertility
Acupuncture and Oriental herbal medicine has a long history when it comes to enhancing fertility for both men and women. Evidence of acupuncture and herbal medicine have been used to aid fertility. According to the principles of Oriental medicine, a person’s health is determined by the quality of Qi, the vital life energy, and blood circulating through the body. When Qi and blood are circulating properly, the body is properly nourished and functioning optimally which, in turn, enhances fertility.
Benefit in the following areas:
- Regulate menstrual cycle
- Improve sperm count and motility.
- Reduce stress and anxiety associated with infertility.
- Normalize hormone and endocrine systems.
- Improve blood flow in the uterus.
- Decrease chance of miscarriage.
- Increase the chance of pregnancy for women undergoing in vitro fertilization (IVF/IUI).
Acupuncture and herbal medicine treatments will start working right away to get your body back to optimum balance and ready for conception. Typical changes you may sense quickly include: reduction in the stresses that interfere with ovulation, regulation of menses, and a general feeling of good health. More subtle changes may eventually include a normalization of the hormones that regulate ovulation and allow an egg to be released, an increase in uterine blood flow improving chances of a fertilized egg implanting, or an improvement in ovulation cycles in women with polycystic ovary syndrome. All together, TCM will work to get your body in a healthier and more balanced state which will better provide itself to conception.
Fertility treatment plan is vary from person to person, usually scheduled for at least three consecutive menstrual cycles (twelve weeks). Most of treatments can include acupuncture, customized herbal medicine.
Non-surgical method to reduce the signs of aging. Rejuvenate of your skin smoother and vibrant looking inspired by natural approach. This cosmetic treatment is an extension of traditional acupuncture. It’s naturally helps to make the skin look younger, smoother and overall healthier internally.
Benefit of Facial Rejuvenation Acupuncture
- Tightens skin pores.
- Increases collagen production.
- Improves muscle tone and facial color.
- Helps to eliminate puffiness by improving metabolism, thus eliminating excess fluids.
- Benefits the eyes, sinuses and TMJ
- More clearer and brighter skin
For the best results, recommended protocol consists of 4 or 10 treatments. A package rate is available!
Sinuses are mucus-lined airspaces within the bones of the face and skull. Mucus production is an essential part of the immune defense air filtration system carried out by the nose.
According to medical theory, symptoms and signs that indicate a western diagnosis of allergies relate to imbalances in the meridian and organ systems of the body. These imbalances may stem from a variety of cause, including stress, poor diet, environmental pollution
constitutional weakness, pollutants and environmental toxins.
Traditional Oriental Medicine concept of Wei Qi is similar to Western concept of the immune system. Wei Qi functions to protect and defend the body against foreign substances. Acupuncture and Oriental medicine support and strengthen the system of the body that is involved in the production of Wei Qi.
Acupuncture and herbal medicine to eliminate or greatly reduce sinus congestions and pressures in a completely natural way. It incorporates the ideas of Traditional Oriental Medicine, acupuncture, herbal medicine, kinesiology and allopathy to clear the allergy from the body.
Acupuncture works for all ages, including kids and the elderly. For children those who are sensitive to needles, we use finger pressure to stimulate the acupoints rather than acupuncture.
Combination of acupuncture and herbal medicine are used in order to re-balance the body and regulate the menstrual cycle. Traditional Oriental medicine views individuals as a whole. also other health factors such as digestion, sleep patterns and energy levels. As the treatments progress, you will likely find that your overall health will improve.
Treatment
Weekly acupuncture treatments are recommended. Herbal formulas are also suggested. It can take three months to regulate the menstrual cycle but often a reduction in pain and menstrual symptoms as well as improved overall health.
Menopausal symptoms can make you feel helpless and concerned. They can interfere with daily activities and often affect your sleep. This can lead to feelings of anxiety, irritability, fatigue and depression.
Symptoms of menopause;
- irregular menstruation
- hot flashes,
- mood swing,
- sweating
- poor sleep
- depressed mood
- fatigue, anxiety
- reduced quality of life
The undesirable symptoms of menopause are all signals that your body is out of balance. Acupuncture and herbal medicine will bring the body back into balance and relieve the negative symptoms of menopause; Traditional Oriental Medicine stimulates the healing process and improves overall health. Herbal formula will often be recommended.
Acupuncture treatment helps for cancer patients before or during, and after chemotherapy, radiation, immunotherapy or surgery.
Benefit of Cancer Support
• Reduce pain
• Relieve stress
• Anxiety
• Depression
• Improve sleeping
• Nausea and vomiting
• Fatigue
• Improve and boost immune health
Fibromyalgia is a medically unexplained syndrome characterized by chronic widespread pain, a heightened and painful response to pressure, insomnia, fatigue, and depression.
From Eastern perspective is seen as a disruption of the flow of Qi within the body. The disruption of Qi that results in fibromyalgia is usually associated with the disharmony of the liver, spleen, kidney and heart systems.
Anxiety and depression are most common mood disorders nowadays. Factors such as heredity, stress, low self-esteem, medical illness and hormonal changes can all aggravate or lead to a depressive illness.
Many people feel a combination of anxiety and depression. This manifests itself in symptoms of poor sleeping habits, anxiety, worry, body aches, stomach ailments, lethargy, difficulty making decisions or focusing, feeling restless and “shaky” at night.
Oriental medical theories state that depression and anxiety are often the result of an imbalance or blockage in the body’s meridian system. The “Meridians” are energy lines that circulate the “life force”, or Qi, throughout the body. They can be thought of as an energy grid through which all life derives its power. If the Qi is not balanced anxiety/depression and illness can occur. Things that can cause Qi to become unbalanced are poor diet, physical and emotional trauma and physical and emotional stress.

- Sprains / Strains
- Back Pain
- Leg Pain
- Foot Pain
- Stiff Shoulders and Neck
- Lumbago Sciatica
- Tennis Elbow
- Carpal Tunnel syndrome
- Painful Joints
- TMJ
- Toothache Headache
- Migraines
- Rheumatism
- Arthritis
- Facial Paralysis
- Bell’s Palsy
- Fibromyalgia
- Whiplash injuries of the head and neck.

- Menstrual Irregularities
- PMS
- PCOS
- Endometriosis
- Infertility
- IVF & IUI Support
- Conception Difficulties
- Post Miscarriage Recovery
- Prenatal Health
- Postpartum Wellness
- Uterine Problems
- Hot Flashes
- Menopause

- Prostate
- Infertility
- Fatigue,
- Anxiety

- Allergies
- Asthma
- Bronchitis
- Sinusitis
- Common Cold

- Indigestion
- Diarrhea
- Constipation
- Nausea and vomiting
- Irritable Bowel Syndrome
- Low appetite

- Stroke
- Neuralgia
- Anxiety
- Depression
- Nerve paralysis
- Headaches
- Migraines
- Insomnia
- Bell’s palsy
- Trigeminal neuralgia

- Tobacco
- Alcohol
- weight gain
- eating disorder

- Eczema
- Atopic dermatitis
- Acne
- Shingle
- Cold Sores
- Dry Itchy Skin
TREATMENTS

Women's health- infertility

Premenstrual syndrome (PMS)

Polycystic ovary syndrome (PCOS)

Menopause symptoms

Pain management

Low back pain

Chronic headache

Migraine

Digestion disorders

Fatigue
INSURANCE
We are an In-Network provider with the following insurance carriers :
VA TriWest
Cigna
United Healthcare
Aetna
Auto accident
Workers' compensation
Clever Care Health Plan
Travel insurance
Optum Health
For all other insurance carriers, we will bill insurance as an Out-of-Network provider upon verification of insurance benefits.
CONTACT
Cancellation Policy
We ask that you please reschedule or cancel at least 24 hours before the beginning of your appointment or you may be charged a cancellation fee of 50% of the cost of your service.
Choice acupuncture clinic
- choice.acu50@gmail.com
- 858-229-1502
- FAX : 858-461-0468
- 12264 El Camino Real, San Diego, CA 92130
